We are based in Honolulu, Hawaii, one of the most beautiful places on the planet. It keeps us balanced, happy, and inspired. Not to mention, very FUN and CHILL to work with…
I’m Patti Freedman
After decades of FUN in broadcast, sales, promotion, marketing, and on-air, I formed Holoholo Consulting to fill a void. Many of our clients were faced with downsizing their staff which impacted their overall marketing.
I found that clients needed someone who understands both sides of the advertising aisle. And, also someone who could take a holistic view of all areas of marketing including media relations, creative writing, public relations, and brainstorming new and innovative ideas.
Holoholo Consulting is often supplemented with hand-picked professionals who are best suited to the needs of specific clients — offering customized solutions to each unique business. Let’s holoholo!
What We Do
There’s often a “we” in this one-person business.
We Get It Right
I pull the right people together to manage your business or project.
We Offer Expertise
Who are the experts in your field of business? I’ll assemble an A-Team.
Hawaii-based. Globally connected. We’re expertly networked.
We Keep It Focused
I represent a network of well-known and award-winning creative resources in media relations.
We Speak Your Language
Solutions for industries ranging from hospitality, food & beverage, automotive, and real estate.
We Achieve Alignment
From promotions to live or virtual events we are here to brainstorm and help you make the right connections.
the local culture.
What’s different about doing business in Hawaii?
If you’re new to the islands — or looking to expand to Hawaii — we can help you navigate the unique cultural nuances exclusive to marketing your business here.
Cups Of Coffee
Our Latest Work
From copywriting to calculating CPM, we align every element of media relations and marketing to tell the story of your business. Here’s a sample of recent work prepared for Holoholo Consulting clients.
75TH COMMEMORATION OF PEARL HARBOR
One of the largest events we undertook that reached an international audience working with all branches of the military, the State of Hawaii and the Federal Government. We handled the marketing, media and public relations outreach. The coordinated efforts of the HHC team in partnership with 4Front Branding included traditional, social and digital media as well as an international streaming of this auspicious event.
HAWAII STATE JUNIOR GOLF
Media Relations was the driver and core focus of developing more awareness of the sport among our youth and increase membership. The State Association, celebrating its 20th anniversary year, also highlighted an annual fundraising event supported by the LPGA and local professional golfer, Michelle Wie. In year two, HHC took this event to a higher level by partnering with Four Seasons Ko Olina which was better aligned with the major sponsors.
Holoholo Consulting created an exclusive shopping blog for a small elite group of visitors from Australia to create excitement for their upcoming trip to Hawaii including a personal shopping experience. Holoholo Consulting provided an exclusive champagne breakfast and private shopping in a luxury department store.
PEARL HARBOR AVIATION MUSEUM
Holoholo Consulting was hired to assist this historic museum with special events, media relations and PR. Various sponsors were aligned to underwrite events such as their Biggest Little Airshow and annual fundraising gala. We brought in Neiman Marcus and a luxury automotive client for high-profile events for heightened awareness.
50TH STATE FAIR
For several years, EK Fernandez Shows worked with HHC to handle their marketing, advertising and Public Relations for their annual State Fair along with several community carnivals. This included negotiating all media buys, writing numerous press releases and coordinating live media coverage and personal interviews.
END OF WWII – 75TH COMMEMORATION
This event was kicked off by a Proclamation by Hawaii’s Governor David Ige in December 2019. In March of 2020 the world was turned on its ear by Covid-19. After a challenging 9 months of taking a large worldwide event and ‘shrinking’ to a mostly virtual event, the world was able to hear and see the stories from WWII veterans and/or their families as we commemorated the end of WWII in the Pacific.
Beginning with a special event at a local luxury automotive group, this Napa Valley wine was sampled for the first time by potential customers. The event tied in a local museum with luxury car fans to provide a unique experience. Public relations increased awareness through social media and resulted in exposure through a popular fashion magazine.
This company provides a huge variety of merchandise that displays your brand. We are working with owner, John King, to open doors and create more business in the state of Hawaii. We are the ‘boots on the ground’ in Hawaii, opening doors and creating new opportunities for this Washington State-based business.
I love what I do, and my reward is to see businesses succeed. Even in this age of automation, relationships still power the media.
“I’ve known Patti for many years. From promotions to general management, she stepped into any role in radio or television. Patti and I continue to work together to develop more relationships within some of the companies I run here in Vancouver, B.C. ranging from magazines, interactive units/software and specialty food packaging and distribution. I would recommend Patti to anyone who is looking for creativity, energy, passion, and best connections in Hawaii — or Vancouver, B.C. for that matter!”
“I have had the pleasure of working closely with Patti Freedman of Holoholo Consulting on a variety of challenging projects over the years. Most recently, she was the lead on a sprawling promotional event that became even more complex due to incessant changes required by the COVID-19 pandemic. Patti managed the myriad details flawlessly and maintained her good humor and composure in the face of seismic changes in the plan. I recommend Patti for any project needing creative thinking and exceptional execution.”
I hired Holoholo Consulting to provide marketing services for the 50th State Fair, one of the largest annual events in Hawaii. Patti’s successful career in media, marketing, and her extensive knowledge of the Hawaii market gave us someone who could do it all — negotiate media buys, write press releases and copy, arrange interviews to highlight the latest entertainment and attractions, supervise TV production, and create promotions. The ultimate professional — and a lot of fun to work with!
“Creative. Energetic. Brave. Patti and I worked closely together while she was onboard at Cox Media as VP/General Manager of our 6 radio stations in Honolulu. While I was the CFO based in Seattle, Washington we navigated the operation and revenue strategies very well. Patti has decades of market knowledge and would be a great partner to nurture your media relations, sales teams and marketing. Patti has a gift for hiring the right people and creating teams that work well together”
Cutbacks or reduced resources shouldn’t prevent you from effective marketing and public relations. Let’s talk about what you’re missing — and how I can help!